Nike Air Max 2090
The Nike Air Max 2090 is a sneaker designed to celebrate the 30th anniversary of
The Nike Air Max 2090 is a sneaker designed to celebrate the 30th anniversary of the franchise's 90th generation and first introduced on Air Max Day 2020. Based on one of the line's most popular silhouettes, the Air Max 2090 represents the future of the series and evokes the legacy of the original Tinker Hatfield product.
In the image of a legend
In 1990, Nike introduced the Air Max 90, its third sneaker with visible air cushioning. The model became a style icon and contributed greatly to the brand's image and success. Thirty years later, Nike looks to the future to return with the Air Max 2090 sneaker. The new model is a bold fantasy by designers Dylan Raasch and Juliana Sagat about what the Air Max 90 could look like 100 years after its release.
The Air Max 2090 is a sneaker that reflects the evolution of Nike design. The recognizable details of the original version, such as corrugated inserts on the sides and heel markings, now have a more modern look. The air-cushioned windows have doubled in size, and the air modules themselves are larger, lighter and more efficient. Based on the iconic design, the designers decided to keep only the most important elements and take over everything else. At the same time, it was decided to retain some of the qualities of the Air Max 90.
Nike Air Max 90 sneakers are inspired by the flowing lines of sports cars. Speed and movement are in their DNA, but the shell looks more like a rugged shell than a sports car body. Because of its ruggedness, the 90's were very popular with ravers; they could dance around the clock in clubs and festivals. At the same time, due to the high performance, the silhouette was in great demand in the sports car world. Combined with the latest technology, this is what drove the new Air Max 2090. Designers were challenged to develop a lightweight and durable sneaker that would also be modern in appearance and technology.
Features of the Air Max 2090
Like any innovative Nike product, the Air Max 2090 combines many unusual solutions. The upper part of the shoe consists of several layers of translucent mesh. The thinner the fabric, the more light-transmitting its structure is. This is how the project team played with the original design of the color blocks from the 1990s. On the side, there is a small "Swoosh", because it is exactly the Air Max 90 that once became the first sneakers, in which Nike went to reduce the logo.
When working on Air Max 2090, the designers sought to embody the most comfortable sneaker, creating the effect of movement in the air. To achieve this, serious changes had to be made to the sole. Today, the outsole is made of modern Cushlon material and features a ball 200% larger than 30 years ago. In addition, the Air Max 2090 sneaker features a new quick lacing system and reflective inserts reminiscent of the bottom. The Nike Air Max 2090 made its debut on March 26, 2020 as part of the Air Max Day celebration. The colors of the first color schemes symbolize the details of electric cars.
The Future of the Nike Air Max 2090
It's no secret that Nike is one of the leading explorers of futurism in sports design. The Oregon-based brand often launches truly bold new products, as if it were decades ahead of the rest of the industry. The Nike Air Max 2090 can be safely attributed to these products. It is a unique sneaker, where the past meets the future.
Will the Air Max 2090 be able to repeat the success of its predecessor? It's hard to say. The authors of the project, designers Dylan Raasha and Juliane Sagat, believe that soon our attitude towards sneakers could change radically. The sports function will be more pronounced and the characteristics of the shoe will become a determining factor for the buyer. If this is the case, the Air Max 2090 sneaker has the potential to become a classic of our time.
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In the image of a legend
In 1990, Nike introduced the Air Max 90, its third sneaker with visible air cushioning. The model became a style icon and contributed greatly to the brand's image and success. Thirty years later, Nike looks to the future to return with the Air Max 2090 sneaker. The new model is a bold fantasy by designers Dylan Raasch and Juliana Sagat about what the Air Max 90 could look like 100 years after its release.
The Air Max 2090 is a sneaker that reflects the evolution of Nike design. The recognizable details of the original version, such as corrugated inserts on the sides and heel markings, now have a more modern look. The air-cushioned windows have doubled in size, and the air modules themselves are larger, lighter and more efficient. Based on the iconic design, the designers decided to keep only the most important elements and take over everything else. At the same time, it was decided to retain some of the qualities of the Air Max 90.
Nike Air Max 90 sneakers are inspired by the flowing lines of sports cars. Speed and movement are in their DNA, but the shell looks more like a rugged shell than a sports car body. Because of its ruggedness, the 90's were very popular with ravers; they could dance around the clock in clubs and festivals. At the same time, due to the high performance, the silhouette was in great demand in the sports car world. Combined with the latest technology, this is what drove the new Air Max 2090. Designers were challenged to develop a lightweight and durable sneaker that would also be modern in appearance and technology.
Features of the Air Max 2090
Like any innovative Nike product, the Air Max 2090 combines many unusual solutions. The upper part of the shoe consists of several layers of translucent mesh. The thinner the fabric, the more light-transmitting its structure is. This is how the project team played with the original design of the color blocks from the 1990s. On the side, there is a small "Swoosh", because it is exactly the Air Max 90 that once became the first sneakers, in which Nike went to reduce the logo.
When working on Air Max 2090, the designers sought to embody the most comfortable sneaker, creating the effect of movement in the air. To achieve this, serious changes had to be made to the sole. Today, the outsole is made of modern Cushlon material and features a ball 200% larger than 30 years ago. In addition, the Air Max 2090 sneaker features a new quick lacing system and reflective inserts reminiscent of the bottom. The Nike Air Max 2090 made its debut on March 26, 2020 as part of the Air Max Day celebration. The colors of the first color schemes symbolize the details of electric cars.
The Future of the Nike Air Max 2090
It's no secret that Nike is one of the leading explorers of futurism in sports design. The Oregon-based brand often launches truly bold new products, as if it were decades ahead of the rest of the industry. The Nike Air Max 2090 can be safely attributed to these products. It is a unique sneaker, where the past meets the future.
Will the Air Max 2090 be able to repeat the success of its predecessor? It's hard to say. The authors of the project, designers Dylan Raasha and Juliane Sagat, believe that soon our attitude towards sneakers could change radically. The sports function will be more pronounced and the characteristics of the shoe will become a determining factor for the buyer. If this is the case, the Air Max 2090 sneaker has the potential to become a classic of our time.
